New Ashgate Gallery champions the best of contemporary art and craft providing an unparalleled resource in Farnham, Surrey and beyond

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Rising Stars 2021: Maker Events

Caroline Jackman, Crafts Council
Caroline Jackman, Crafts Council

Patricia van den Akker, The Design Trust
Patricia van den Akker, The Design Trust

Dan Goode, Making Goode
Dan Goode, Making Goode


Rising Stars 2021: Professional Development Events

Free entry | Booking is essential 

Shaping your craft future

by Caroline Jackman, Crafts Council

Monday 15 March, 10-12noon, via Zoom

Booking is required

This will be an interactive session where Crafts Council will provide you with the tools to help you shape your practice, including the following:

  • business visioning
  • creating a marketing plan
  • pricing your work


Caroline Jackman is the Talent Development Manager for Crafts Council UK.  She has over 20 years’ experience in working in the arts and working to support the business and creative development of artists and makers from amateurs to established professionals. Caroline’s professional practice includes managing galleries; a curator and advisor for contemporary national and international art exhibitions and county wide festivals; the chair of the Guildford Borough Council Public Arts Advisory board and on steering group for Open Studios Network.  Caroline is a key figure at the Crafts Council ensuring best practice delivery of business development programmes including Hothouse and Collect Open part of their International Art Fair at Somerset House in London.


Planning in uncertain times

by Patricia van den Akker, Design Trust

Monday 22 March, 2-4.30pm, via Zoom

Booking is required

In this practical but thought-provoking online workshop Patricia will work with you around a series of questions and exercises to create a one-page-business-plan for your craft business for the next 12 months, and beyond. In these unpredictable times it’s good to go back to what you have already, but also look at what you really want to do and why you do what you do. Patricia will share with you what to do to make your business more sustainable – financially, for the planet but also for you! Plus we will be looking at time management and how to stop procrastinating. By the end of this session you will have started your own 12 months plan.


Patricia van den Akker is the Director of The Design Trust, the online business school for designers, makers & other creative professionals. She is an award-winning creative business adviser, trainer and coach, who has worked for over 20 years with 1,000s of creatives. She regularly writes and teaches about all aspects of creative business development – from creative business planning & time management, to income streams and pricing, to marketing and social media, to mindset and keeping focused. She works with a wide variety of organisations, including Central St Martins and Royal College of Arts, London workspace providers Space Studios and Craft Central, and many trade fair and craft fair organisations. She is known for her inspiring, practical but thought-provoking style, so make sure you bring pen & paper to make the most of this online workshop.



Being the best you can be

by Dan Goode, Making Goode

Monday 29 March, 10-12.30noon, via Zoom

Booking is required

The talk with focus on the power of:

  • Specificity
  • Authenticity
  • Telling their story - and how to do it
  • Identifying why they make and for whom

The session will also touch on the importance of photography and general presentation skills both in person and online.

If you have a burning question that you would like Dan to answer, please email it to by 22 March.


Dan Goode is a speaker, curator and mentor and has been the chief talent scout for two online galleries. A session leader for the Crafts Council Hot House programme for a number of years, 2019 year saw him become a mentor for the scheme. Dan has given talks for The Design Trust, Arts Thread, Handmade in Britain, Craft Northern Ireland, Derry Council and Design Factory (amongst many others). 

He has been an independent curator for all Handmade in Britain shows since 2016 under 'Curated by Dan Goode', representing 65 of the finest UK makers. Since August 2018 he has been the curator for Canopy Market in King's Cross, adding the new Battersea River Walk Market in the spring of 2019 and Boulevard Market at Islington Square in the summer of 2020. 

In addition, Dan has sat on the panel for the annual Richard Seager Award since 2019, providing one-to-one mentoring for the successful maker. He was one of the judges for the Global Design Graduate Show 2020 and in 2021 sat on the panel for Rising Stars.

Last, but not least, Dan has his own enterprise, 'Making Goode' through which he provides one-to-one mentoring and business advice - and above all support - for the entire design and making communities.


Rising Stars is produced by New Ashgate Gallery in partnership with the University for the Creative Arts and Dan Goode of Making Goode. It is supported by Billmeir Charitable Trust.  

New Ashgate Gallery was established in the late 1950s and today it provides an unparalleled resource for Surrey and beyond. The Gallery curates an exciting programme of exhibitions and is dedicated to champion the best contemporary art and craft in the market place. As a not-for-profit charity, it fosters emerging artists and makers through mentoring and exhibitions, working in partnership with organisations such as Crafts Council and Surrey Arts. 

New Ashgate Gallery
Waggon Yard, Farnham GU9 7PS

COVID-19 visitor information

Telephone: 01252 713208
Charity: 274326
Company: 1324906
VAT registration: 413979331

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